SLAM JAM @ PITTI UOMO 95
Critics may say that streetwear is a fleeting trend, but for Italian powerhouse Slam Jam, it all started about 30 years ago, before the term even existed, and will likely last for many more.
One of the first European importers of iconic foreign brands such as Stüssy, it is today, a reference for emerging brands and creatives who are eager to play a role in the universal evolution of the so-called streetwear landscape — one that Slam Jam’s founder Luca Benini has been pioneering since 1989.
In an era where the lines between high fashion and streetwear continue to cross, Benini chats with Sofia Celeste about the future of streetwear prior to Slam Jam's upcoming “Connecting tribes of like-minded people across the world for over thirty years” presentation at Florence’s Palazzo Marino Marini during the upcoming Pitti Uomo 95.
Sofia Celeste: In the ever-changing world of fashion, what do you think is the primary reason that an entity like Slam Jam exists?
Luca Benini: It’s a combination of gut feelings and business. I’ve always looked at things I could relate too, sometimes they work on the business side, sometimes they don’t but I don’t really care as long as they feel right.
Sofia Celeste: What is your long-term objective and how do you plan to reach it?
Luca Benini: It hasn’t changed since day one. It’s all about keeping the balance between doing what I feel right about, and business. That, in order to keep being able to do things I can be proud of, even when they don’t succeed in business.
Sofia Celeste:: Slam Jam is a globally known entity. How did it achieve that?
Luca Benini: I don’t really know. it just happened. I’ve always liked things that excite me. That was and still is the main driver, no matter where they are.
Sofia Celeste:: We look forward to your presentation at Pitti Uomo 95. What are your thoughts about presenting at Florence’s Museo Marino Marini? Why did you choose that space?
Luca Benini: We are extremely happy about the dialogue with the Marino Marini museum during Pitti Uomo, immersed in a natural way and sharing a common cultural vision based on the same values regarding culture and research.