Portugal, Spain

Modern culture inspires David Catalán, founder and creative director of the brand of the same name based in Porto and Madrid. When it debuted in 2014, it won the Fashion Talent prize as the season’s best brand, which meant it was allowed to take part in the runway shows during the Istanbul fashion week. Silhouettes play with overlapping layers of fabrics, details borrowed from the world of sportswear and contemporary, unisex 


With a diploma from the Oporto Fashion Academy in 2007, Estelita Mendonça debuted with her collection in 2010. Two years later she was proclaimed Best Young Talent at the Portugal Fashion Awards, and in 2016 she received a mention as Honourable Best Designer at the International Fashion Showcase during the London Fashion Week. Her collections transmit decisive interpretations of contemporaneity, inspired by social issues and embellished with graphic details.

Great Britain

With a diploma in Fashion Menswear from the Royal College of Art in London, FengChen Wang founded the brand that bears her name in 2015. In her outerwear collections, techno meets the most innovative functionality, aesthetic minimalism and conceptual futurism. The designer’s personal experiences provide the inspiration for each collection: each garment is a wealth of references, also portrayed in embroidered words. An LVMH Prize finalist in 2016, she presented her collections at the London Collections: MAN, and she debuted with her SS 2016 collection in New York thanks to the VFiles Runway project.


With a diploma from Central Saint Martins in London, Sissi Goetze founded the brand that bears her name in 2011, which soon became a benchmark label for progressive and classic menswear in Berlin. GOETZE offers an on-going wardrobe that the designer gradually develops, modifies and enriches, instead of following the seasonal statement approach. Inspiration comes from the male icons of American films from the last century, while the cornerstones are hybrid construction of sleeves, attention to detail and meticulous, in-depth selection of fabrics.


Luca Magliano lives in Bologna, where he was born. Here he studied at the L.UN.A., the free university of the arts. After a period of time in Milan, he returned to his home city to work with the designer Manuela Arcari on development of the Hache and Ter et Bantine lines. His CV also cites participation in Bolognese collectives and the creative project Preliminary Group. For SS 2016, he presented the womenswear project “I was naked" in Paris and the following year he designed the first men’s capsule bearing his name, produced by Arcari and Co.

Italy, China

Pronounce was set up in 2016 by Yushan Li and Jun Zhou. The former, a graduate from Central Saint Martins, saw his diploma collection on the runway during the London fashion week thanks to sponsorship from the Isabella Blow Foundation and he has worked at Yeezy in LA. After studying at the Istituto Marangoni and the London College of Fashion, JunZhou collaborated with Ermenegildo Zegna and in 2015 he launched his first capsule during the Singapore Fashion Week. The duo embraces a contemporary menswear vision, inspired by everyday life.


Pitti Uomo presents the new international menswear talents, in collaboration with L’Uomo Uomo and GQ Italia. And as of this edition, it boasts an even stronger presence by MINI, the project’s prestigious partner.

THE LATEST FASHION BUZZ shines the limelight on some of the most talented, most promising international men's fashion designers. Created by Pitti Immagine in collaboration with L’Uomo Vogue and GQ Italia, THE LATEST FASHION BUZZ continues to grow together with the brand MINI, this project’s prestigious partner, which will showcase the collections in its section in Piazzale delle Ghiaia.

On display will be creations by a selection of prêt-à-porter and accessory designers working on a new concept of modernity in menswear: “Bold Meets Genderless”. What’s more, a year’s free advising will be provided for one of the participants by CREATIVE AND MORE, a fashion talent scouting agency.