A new video highlighting the strategic role of the Italian trade fair system in promoting, internationalizing, and growing Made in Italy. This is the message of the social media campaign "Trade Fairs, the Engine of Made in Italy," launched by AEFI (Italian Exhibitions and Trade Fairs Association) and IT-EX (Italian Association of International Exhibitions) to mark the 11th edition of Global Exhibition Day, scheduled worldwide for Wednesday, June 3, 2026.