FINAL REPORT

The organization was excellent: everything went smoothly, and the timing was perfect. Fairs are usually quite stressful for buyers, but I realized that everything would go well even before arriving in Florence. The fair was an incredible discovery for me: everyone seemed excited, I had interesting exchanges and conversations with industry professionals, and I felt I was working in total safety. And I also discovered many exciting brands, even with affordable price ranges. It was exactly what I was looking for: it's the new trend, niche collections that people can afford.

— Amance Galinou, chef de produit Beauté – PRINTEMPS (France)

Beautiful atmosphere, you could feel the will to restart. I booked all the events in the programme: for those attending for years, the most important aspect is the meetings, the talks, the retrospectives, which at Fragranze are always of the highest quality. We often don't have time to keep up with each other throughout the year, and the fair is an unmissable moment to stay up-to-date and discover future trends

— Luigi Correra, titolare NARCISO - Verona (Italy)

When lockdown ended, I thought: I'll go to Fragranze! For me, it is now like a family, always gathering influential buyers with whom I can have pleasant conversations. A brand needs three things to be successful: an incredible look, an original story, and a new perfume, different from any other. It is not easy today, the market is crowded, but I found several interesting brands at the fair. Together with an excellent calendar of events, really of the highest level.

— Frank Weckesser, Aroma Company – Langen (Germany)

If other fairs are business, to me, Fragranze is the soul! It is an event close to my heart, like coming home to family. I found many new products presented by creative brands and a great international scope. And then a nice atmosphere, which has increased the connections between us buyers and exhibitors.

— Cristina Balan, managing director ELYSEE - Bucharest (Romania)

It was an enjoyable experience for me. In the times we are living, it is definitely nice to meet again: despite the big crowd, I felt safe thanks to compliance with anti-Covid regulations. The fair is an opportunity to browse, discover new brands, keep up-to-date and at the same time make yourself known. The calendar of events was also really interesting.

— Deborah Materno, PROFUMERIE MAZZOLARI - Milan (Italy)

Really excited and happy to be here! At Fragranze, I felt a positive, truly energetic atmosphere: you could tell that people wanted to meet again. The fair offers an ideal mix of well-known brands and emerging names; it is very well organized, and visiting is easy and insightful.

— Tanja Deurloo, Perfume Lounge – Amsterdam (The Netherlands)

The world of e-commerce, which has undoubtedly saved us in the last two years, cannot give us the experience that the physical fair offers: presentations, meeting people, smelling the samples of new perfumes, all priceless experiences, and there are details that one must live in person. I like Fragranze, the character of the fair, so intimate and personal: for me, it’s like being home. An excellent event, well organized. At each edition, I discover new interesting brands. And having the opportunity to hear from the likes of Ralf Schwieger is truly remarkable.

— Marta Tamayo, LE SECRET DU MARAIS - Madrid (Spain)

I am thrilled to be back! As always, the fair is well organized, slightly smaller in size than previous editions - for obvious reasons - but I must say that it was almost better because I had more time to learn more about the brands that interested me. Today, it is not easy to launch a sophisticated brand original in content, but the Spring section dedicated to emerging talents featured several interesting options.

— Eric Sogomonian, Cosmotheca – Moscow (Russia)

The perfumery sector is growing. Our customers often ask us what is new, they want to be updated, and Fragranze represents an ideal opportunity. I am here to compare myself with other names in the sector and look for new brands with a strong personality, and I can say that the fair has satisfied my every need.

— Hugo Banha, Profumeria Otro – Lisbon (Portugal)

I am very happy to be here again. Fragranze is an unmissable opportunity to meet again with colleagues and industry insiders I have not seen for two years now! I found an exciting selection of brands and calendar of talks, another asset of Fragranze.

— Borut Mihalic, director TOP – Zagreb (Croatia)