The digital edition of Pitti Filati 88 went online on Pitti Connect from 8 February to 5 April.

Thanks to its offer of content, effective services, and rapid feedback solutions, the platform connected exhibitors, buyers, and the specialized press, turning the spotlight on 24 companies representing excellence in yarn manufacturing and generating contacts, commercial opportunities, and media visibility, also thanks to the special projects and the creative inputs provided by the Spazio Ricerca.

The Pitti Filati companies achieved excellent performances: the number of visits and page views marked a significant increase compared to the summer event, and over 2,800 buyers interacted with exhibitors.

Check out this detailed report dedicated to the performances of Pitti Connect and the companies featured on it.

Over 2,800. This is the number of buyers that, from all over the world, visited Pitti Connect to discover the companies, preview the collections through the latest editorial content, and interact with exhibitors. 

There were 1,450 Italian buyers. 

International buyers (1,350) came mainly from Germany, United Kingdom, United States, Japan, France, Russia, Spain, Switzerland, Turkey, Holland, Denmark, Belgium, Hong Kong, Austria, Portugal, Poland, Sweden, Australia, Canada, Norway, Bulgaria and China.

PREMIUM BUYERS

The new collections presented on Pitti Connect attracted a high percentage of buyers representing some of the most important international brands.

Among the buyers who visited the Pitti Filati pages on Pitti Connect:

Banana Republic (Usa), Billy Reid (Usa), Calvin Klein (Usa), Christopher Kane (UK), Diesel (Italy), Dries Van Noten (Belgium), Dsquared2 (Italy), Ermenegildo Zegna (Italy), Gerard Darel (France), Gianni Versace (Italy), Gilmar (Italy), Giorgio Armani (Italy), Hugo Boss (Switzerland), John Varvatos (Usa), Johnstons of Elgin (UK), Lacoste (France), Lands End (Usa), Louis Vuitton (France), Luisa Cerano (Germany), Maerz (Germany), Marc Cain (Germany), Marc Jacobs (Usa), Max Mara (Italy), Nordstrom (Usa), Onward Kashiyama (Japan), Paul Smith (UK), Rag & Bone (Usa), Ryan Roche (Usa), Salvatore Ferragamo (Italy), Staff International (Italy), Theory (Usa), The Row (Usa), Tod’s (Italy), Valentino (Italy), Vince (Usa).

From February to April, 82 media outlets visited and explored Pitti Connect, for a total of about 150 media professionals. 

In detail, there were 39 international media and 43 Italian ones. International media mostly came from Germany, the United States, Great Britain, Japan, France, the Netherlands, the Czech Republic, Spain, Argentina, Brazil and China.

Here are some of the newspapers, magazines, online publications, and TV broadcasters that visited Pitti Filati on Pitti Connect:

Collezioni (Italy), Corriere della Sera (Italy), Eco di Biella (Italy), Fashionnetwork (France), Fashion Magazine (Italy), Forbes.com (USA), Il Sole 24 Ore (Italy), InStyle (Germany), IO Donna (Italy), Journal du Textile (France), Knitting Trade Journal (UK), La Nazione (Italy), La Repubblica (Italy), La Spola (Italia), La Stampa (Italy), Lampoon (Italy), L’Officiel Hommes (Italy), Maglieria Italiana (Italy), Milano Finanza Fashion (Italy), Noticiero Textil (Spain), Pambianco (Italy), QN Quotidiano Nazionale (Italy), Showdetails (Itay), Textile Network (Germany), Textile View (The Netherlands), Textilwirtschaft (Germany), Vogue (Italy), Vogue (Mexico), Twist (UK), WWD (USA), WWD (Italy), Yomiuri Shimbun (Japan).

The creative core of each edition of Pitti Filati, Spazio Ricerca has brought on the Pitti Connect platform the future trends and influences for the yarn industry.
Three macro trends have been developed around the NEW NEW title-theme:

• Wild Wise: nature as a new and ancient criterion for the search for well-being and balance.
• Openly Private: the public and private dimensions coming together in a new manifestation of the self.
• Clean link: the world as a playground for experimentation, newness and optimism.

Pitti Immagine has engaged in an intense editorial and communication activity to promote the companies and the collections featured on Pitti Connect.

Through dedicated profiles, live events, style itineraries, interviews, and talks that went online on The Billboard and were relaunched through newsletters and social media accounts, buyers and the press could explore what’s new on the international yarn industry scene.

The main formats published on the Billboard:

LIVE events
Lineapiù, Tollegno, Zegna Baruffa, Cariaggi, Igea, Filpucci

CKD Cube 2021: the fashion movie of the Master in "Creative Knitwear Design" - Accademia Costume & Moda and Modateca Deanna

PAGE VIEWS: This number indicates how many exhibitor pages have been viewed overall on the entire Pitti Connect platform.

VISITS: Total number of sessions (activity taking place upon accessing the platform and until the browser is exited or closed) by users who have landed on the Pitti Connect brand pages.