FINAL REPORT

It was wonderful to see the fair so vibrant. Fragranze has survived tough times in recent years and fully embraced the thrill of being back. We had good business, and there was good energy everywhere. Each of us is here to learn how to be unique in their industry: I came in search of inspiration, of something special. The scouting - we discovered new exciting brands - and the Talk calendar were well balanced: Mane's meeting was engaging, as was the Sense the Senses talk and the presentation on the Rose of Taif. I believe being in Florence, with its culture and art, makes everything even more special. It is also a pleasure to be welcomed by the friendly organization of the fair. I am looking forward to returning for future editions!

— Kathryn Catanzaro, Buyer Fortnum & Mason, London, UK

I really liked this edition of Fragranze: I found it very elegant, with extra attention to detail. Alessandro Gualtieri's presence as a Special Guest was a bonus; congratulations! In addition to the good selection of brands, the international turnout and the topics covered in the Talks were of a high standard as well. I have been participating in Fragranze for twenty years, which is now a fundamental appointment. In the same way niche perfumes are THE perfumes, the fair is selective, artistic, and aiming to convey something special. It's all about emotions.

— Marina Alberghini, Owner Cherry, Rome, Italy

Fragranze evokes a positive feeling: I like the fair's intimate dimension as it allows me to take my time to speak with exhibitors and I really appreciate it. There is a need for inspiration and experience in the field of niche perfumery, so participating in a fair like Fragranze is essential. The lecture by Mane was very interesting and useful to our work: they provided the chance to smell a variety of scents and created one specifically for the event.

— Sophie Creyssac, Owner La Parfumerie Bordelaise, Bordeaux, France

Pitti Fragranze was the first niche fair to be organized. I rarely miss it because I know it is always worth attending. I always look forward to returning to Florence, a magnificent city, as it is a fixed appointment on my schedule. I enjoy exchanging opinions with colleagues and suppliers. Physical contact is critical, and attending is a must. Stazione Leopolda is an excellent location, perfect in terms of location and size. In contrast to other events I have attended, this event has a delightful atmosphere and is ideal for enjoying the scents. I liked what Alessandro Gualtieri created in Florence; he is a great, unique character who knows much about perfumery.

— Francisco Planas, Perfumeria Regia, Barcelona, Spain

It's a much more enjoyable fair than others in the sector since you can take your time to visit the stands and smell the fragrances. It is an excellent opportunity to discover new brands, maintain relationships with those we already collaborate with, and understand how they are evolving. I enjoyed the mix of perfumes, skincare products, and the Talks and events calendar. The educational part makes the fair the most interesting in the sector for me: talking with the noses and discovering the story behind a perfume are some reasons why I participate. Excellent organization and Pitti Connect has been effective and useful to our work.

— Remco Verbooij, Business Development Manager Skins Cosmetics, Amstelveen, The Netherlands

It is our first time participating in Fragranze. As the location is beautiful, intimate, and not too hectic, we were able to visit the fair at the right time. There is a good blend of Italian and international brands, classic and contemporary, and we found some exciting new offerings. The Osmotheque Talk and the installation by Alessandro Gualtieri were both great highlights of the fair. The organization was perfect.

— Akos Pozsgai and Mark Cunningham, Owner 7Scents, Budapest, Hungary

It is the first time that I have participated in Pitti Fragranze. The fair is very fresh and pleasant, its size allows you to take your time visiting, and I appreciate that each stand is the same size. As niche perfumery is becoming more popular, our business is focused on the product and and I'm looking for emotions: what emotions can I offer? In choosing a new perfume, this is what matters to me. As with food, our customers want organic, local brands: when they pick one fragrance over another, they use the same process when selecting food. The fair is also an opportunity to interact with noses, with the creators of perfumes, to get to know them, and gain a better understanding of how we can use new technologies.

— Amir Mouhamadaly, Founder Le Parfum Singulier, Salon-de-Provence, France