The buyer figures, as well as the number of exhibitors, which both showed a clear increase compared to last January, tell us that the fair has reacquired its position of international leadership, but they represent just one element of our satisfaction with how things went because, behind the quantitative dimension, there is great quality, careful work and a constant capacity for innovation. With regard to both the product offering – the stylistic research, the materials, the sophistication of the manufacturing, the orientation towards sustainability – as well as the demand, with a very interesting international mix of physical and online stores, specialist boutiques, chains, department and concept stores. And, for us organizers there was not only the usual (but never taken for granted!) work of selection and curation in the pavilions, but also a promising expansion of the merchandising categories showcased: from the world of school to sport, from toys to furniture for kids’ bedrooms, from design shelfitems to publishing. We believe that this should increasingly be the Pitti Bimbo of the future.
, CEO of Pitti Immagine