Pitti Immagine Filati 90
2 - 4 February 2022
Florence, Stazione Leopolda
Final report
Florence, Stazione Leopolda
Final report
During the three days of the fair, exhibitors, buyers, professionals, and media operators of great quality confirmed with their presence and a very concrete approach that Pitti Filati is an essential appointment at an international level, even more important at this moment in re-establishing the market mechanisms, giving impetus to the entire system and the calendar of the collections.
We thank the whole community who trusted us also at this edition: in Florence we again discovered the desire to restart, network and find collaborative solutions for the benefit of the entire fashion supply chain, also by learning from the extra-ordinary experiences that we all had to face.
We thank the whole community who trusted us also at this edition: in Florence we again discovered the desire to restart, network and find collaborative solutions for the benefit of the entire fashion supply chain, also by learning from the extra-ordinary experiences that we all had to face.
THE COMPANIES
2 - 4 February
2022
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exhibitors80
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manufacturers
presented the yarn trends for the next spring/summer 202358 -
companies in the special areas22
All companies present at the Stazione Leopolda with their own exhibition space chose to be online on Pitti Connect.
THE BUYERS AT THE STAZIONE LEOPOLDA
During the three days of Pitti Filati there were:
2 - 4 February
2022
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PROFESSIONALS IN TOTAL1.750
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ITALIAN PROFESSIONALS1.150
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FOREIGN PROFESSIONALS
(35% TOTAL)600 -
FOREIGN MARKETS OF ORIGIN OF THE BUYERS40
These are the top 15 foreign markets for the number of buyers in attendance:
France, United Kingdom, United States, Germany, Switzerland, Holland, Spain, Turkey, Denmark, China, Bulgaria, Belgium, Sweden, Poland, Lithuania.
The buyers of some of the most important international brands that took part in this edition of Pitti Filati include:
12 storeez (Russia), Acne Studios (Sweden), Aeffe (Italy), Agnona (Italy), Akris (Switzerland), Alphatauri (Austria), Altea (Italy), American Vintage (France), Banana Republic (US), Basicnet (Italy), Blufin (Italy), Bottega Veneta (Italy), Brioni (Italy), Burberry (UK), Canada Goose (Canada), Céline (France), Christian Dior (France), Diesel (Italy), Dolce & Gabbana (Italy), Dover Street Market (UK), Dsquared2 (Italy), Ecologyst (Canada), Ermanno Scervino (Italy), Ermenegildo Zegna (Italy), Ganni (Denmark), GCDS (Italy), Gerard Darel (France), Gianni Versace (Italy), Gilmar (Italy), Giorgio Armani (Italy), Giu Giu (US), Givenchy (France), Gucci (Italy), Hermes (France), Jacquemus (France), Jason Wu (US), Jil Sander (Italy), Kenzo (France), La Maison Simons (Canada), Marc'o Polo (Germany), Marina Rinaldi (Italy), Maxmara (Italy), Missoni (Italy), Moschino (Italy), Mr Porter (UK), Nanushka (Hungary), Neil Barrett (Italy), Norse Projects (Denmark), Our Legacy (Sweden), Prada (Italy), Roberto Collina (Italy), Ryan Roche (US), Salvatore Ferragamo (Italy), Slam Jam (Italy), Sportalm (Austria), Stella McCartney (Italy), Sunnei (Italy), The Row (US), Thom Browne (US), Todd Snyder (US), Tommy Hilfiger (The Netherlands), Tory Burch (US), Trussardi (Italy), Victoria Beckham (UK), Vivienne Westwood (UK), Woolrich (Italy), Yves Saint Laurent (France).
France, United Kingdom, United States, Germany, Switzerland, Holland, Spain, Turkey, Denmark, China, Bulgaria, Belgium, Sweden, Poland, Lithuania.
PREMIUM BUYERS
The buyers of some of the most important international brands that took part in this edition of Pitti Filati include:
12 storeez (Russia), Acne Studios (Sweden), Aeffe (Italy), Agnona (Italy), Akris (Switzerland), Alphatauri (Austria), Altea (Italy), American Vintage (France), Banana Republic (US), Basicnet (Italy), Blufin (Italy), Bottega Veneta (Italy), Brioni (Italy), Burberry (UK), Canada Goose (Canada), Céline (France), Christian Dior (France), Diesel (Italy), Dolce & Gabbana (Italy), Dover Street Market (UK), Dsquared2 (Italy), Ecologyst (Canada), Ermanno Scervino (Italy), Ermenegildo Zegna (Italy), Ganni (Denmark), GCDS (Italy), Gerard Darel (France), Gianni Versace (Italy), Gilmar (Italy), Giorgio Armani (Italy), Giu Giu (US), Givenchy (France), Gucci (Italy), Hermes (France), Jacquemus (France), Jason Wu (US), Jil Sander (Italy), Kenzo (France), La Maison Simons (Canada), Marc'o Polo (Germany), Marina Rinaldi (Italy), Maxmara (Italy), Missoni (Italy), Moschino (Italy), Mr Porter (UK), Nanushka (Hungary), Neil Barrett (Italy), Norse Projects (Denmark), Our Legacy (Sweden), Prada (Italy), Roberto Collina (Italy), Ryan Roche (US), Salvatore Ferragamo (Italy), Slam Jam (Italy), Sportalm (Austria), Stella McCartney (Italy), Sunnei (Italy), The Row (US), Thom Browne (US), Todd Snyder (US), Tommy Hilfiger (The Netherlands), Tory Burch (US), Trussardi (Italy), Victoria Beckham (UK), Vivienne Westwood (UK), Woolrich (Italy), Yves Saint Laurent (France).
Here are some comments from the buyers at the fair:
I attended Pitti Filati at the new location of Stazione Leopolda for the first time, and I was pleasantly surprised. A truly creative edition, in which nothing was lacking! The fair is a unique event in the world and an unmissable opportunity to meet all the operators in the sector: spinning mills, knitting manufacturers, and embroidery specialists.
, Senior Knitwear Developer of SAINT LAURENT
This is the first time we have been back at the fair since the pandemic broke out and we are shocked by its positive turnout. It's great to be here! Summer collections in the yarn world are sometimes less innovative, but we were surprised by the novelties companies presented: recycled, printed, sustainable yarns, each collection has its own uniqueness and the trends are really clear and well developed.
, Director Women’s Sweaters AND Lissette Alves, Senior Design Director, BANANA REPUBLIC
Can I say that the Stazione Leopolda location is even more functional? More structured, it allows a better visit to the event. Pitti Filati marks the beginning of the season and this edition was really fresh and stimulating. It was important to meet in person again: I think it is possible for more things to happen if we see each other.
, Knitwear Designer, ACNE STUDIOS
I found this edition of Pitti Filati very functional in terms of space and the atmosphere was very nice. The fair is an important event because it allows me to gain a wide overview very quickly. I noticed a great deal of attention to sustainability and really liked the installation of the students of the CKD Master, a really nice introduction!
, Knitwear and Jersey Senior Designer, JIL SANDER
An essential and very concentrated edition. The fair is an unmissable event in my calendar because it offers me the opportunity to see the trends and various interpretations by companies in their entirety. An overview that stimulates my experiential memory: I would be lost if I didn't come to Pitti!
, menswear knitwear developer, ALEXANDER MCQUEEN
Pitti Filati is not the classic business fair: the atmosphere is pleasant, relaxed, despite the excellent turnout of visitors, the set-up is well-kept and its size is perfect. It’s the knitwear event: the whole community in the knitwear world is here!
, Head of Knitwear, 12 STOREEZ
Pitti Filati? It looks like an art gallery! Surely a fair much more stimulating from an aesthetic point of view than other events in the sector. It was a wonderful experience and an opportunity to connect with those who work with yarns directly, learning many aspects about processes and production. The Spazio Ricerca research area was beautiful.
, Production Manager, ECOLOGYST
PRESS AND MEDIA FEEDBACK
95 journalists took part in Pitti Filati 90. National and international daily papers and periodicals, sector magazines and online publications followed the fair recording the trends and new ideas and taking part in the presentations that energized the Stazione Leopolda.
Among the main countries of origin of foreign media:
The Netherlands, France, Switzerland, United States, Austria, Canada, Peru, Czech Republic.
Among the main countries of origin of foreign media:
The Netherlands, France, Switzerland, United States, Austria, Canada, Peru, Czech Republic.
Here are some of the daily papers, magazines and on-line publications that followed Pitti Filati 90:
Collezioni (Italy), Corriere della Sera (Italy), Eco di Biella (Italy), Fashionnetwork (France), Fashion Magazine (Italy), Il Sole 24 Ore (Italy), InStyle (Germany), Journal du Textile (France), La Nazione (Italy), La Repubblica (Italy), La Spola (Italy), La Stampa (Italy), Lampoon (Italy), Milano Finanza Fashion (Italy), Noticiero Textil (Spain), Pambianco (Italy), QN Quotidiano Nazionale (Italy), RAI (Italy), Showdetails (Italy), Textile Network (Germany), Textile View (The Netherlands), Textilwirtschaft (Germany), WWD (Italy).
THE SPECIAL PROJECTS AT THE STAZIONE LEOPOLDA INCLUDED
Research Area: DUAL
The research area, curated as in every edition by Angelo Figus and Nicola Miller, was the place where the future of the yarn and fashion industries took shape. For spring/summer 2023: a dynamic and breakthrough explosion of our thoughts, energies, and ideas matured during the winter. Maybe even in reaction to winter itself, the most difficult season of the year, the title-theme "DUAL" has developed three essential concepts: freedom, quality, necessity.
“PITTI STUDIOS”
After launching last season, the – 100% sustainable – content production service returned
to enhance the exhibitors' proposals. In collaboration with the manufacturer of knitting machines Shima Seiki and the creative studio Kerned, starting with just 30cm of yarn, Pitti Immagine is able to create an animated and 3D version of the finished garment, worn by an avatar as in a real fashion show.
“KNITWEAR PARADE” by the MASTER IN CREATIVE KNITWEAR DESIGN
of Accademia Costume & Moda and Modateca Deanna
At the entrance of the Stazione Leopolda, a special scenographic installation of 78 knitwear looks – the Final Work and Industry Projects of the students of the Master course in Creative Knitwear Design of Accademia Costume & Moda and Modateca Deanna – presented to the international community of the fair the fresh knitwear talents, promoting the creativity of young designers and the precious partnership with industry companies.
FEEL THE CONTEST
A special area dedicated to the creativity of Raquel de Carvalho, the young Brazilian but London-based designer who won Feel the Contest in 2021. 5 outfits entirely Made in Italy by four Tuscan companies: Moma Concept, F.M.F., Twins, and Manusa, using yarns from 8 Feel the Yarn manufacturers. A collection that overcomes gender stereotypes and traditional knitwear taboos, giving life to ethical garments that explore the body through lace, textures, transparencies.
The research area, curated as in every edition by Angelo Figus and Nicola Miller, was the place where the future of the yarn and fashion industries took shape. For spring/summer 2023: a dynamic and breakthrough explosion of our thoughts, energies, and ideas matured during the winter. Maybe even in reaction to winter itself, the most difficult season of the year, the title-theme "DUAL" has developed three essential concepts: freedom, quality, necessity.
“PITTI STUDIOS”
After launching last season, the – 100% sustainable – content production service returned
to enhance the exhibitors' proposals. In collaboration with the manufacturer of knitting machines Shima Seiki and the creative studio Kerned, starting with just 30cm of yarn, Pitti Immagine is able to create an animated and 3D version of the finished garment, worn by an avatar as in a real fashion show.
“KNITWEAR PARADE” by the MASTER IN CREATIVE KNITWEAR DESIGN
of Accademia Costume & Moda and Modateca Deanna
At the entrance of the Stazione Leopolda, a special scenographic installation of 78 knitwear looks – the Final Work and Industry Projects of the students of the Master course in Creative Knitwear Design of Accademia Costume & Moda and Modateca Deanna – presented to the international community of the fair the fresh knitwear talents, promoting the creativity of young designers and the precious partnership with industry companies.
FEEL THE CONTEST
A special area dedicated to the creativity of Raquel de Carvalho, the young Brazilian but London-based designer who won Feel the Contest in 2021. 5 outfits entirely Made in Italy by four Tuscan companies: Moma Concept, F.M.F., Twins, and Manusa, using yarns from 8 Feel the Yarn manufacturers. A collection that overcomes gender stereotypes and traditional knitwear taboos, giving life to ethical garments that explore the body through lace, textures, transparencies.
4 January - 28 March
2022
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ACCREDITED OPERATORS*3.090
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TOTAL PAGES VIEWED*204.571
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Visits*66.912
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Average session time*00' 52''
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Average pages consulted per visit*3,06
*dati dal 4/1/2022 al 28/03/2022
Pitti Filati, as well as the other Pitti Immagine trade shows, recorded excellent performances on Pitti Connect, recording the best results since the platform launched. Visitors and page views have all increased from previous editions. The number of registered buyers logging in has grown, especially from abroad. On Pitti Connect, buyers focused on the online collections, which, along with the Research Area section, are considered a reference source to identify future trends.
The results confirm that the digital platform is increasingly becoming an indispensable complement to the physical fair.
1.204 Italian buyers (51,7%)
1.124 foreign buyers (48,3%)
The main countries from which the platform was accessed:
Germany, United Kingdom, United States, France, Japan, The Netherlands, Spain, Switzerland, Russia, Denmark, Turkey, China - Hong Kong, Belgium, Sweden, Poland, Austria, China, Portugal, Bulgaria, Australia, Ireland, Lithuania, Rep Czech, Romania, Brazil, Norway, Ukraine, Argentina, Greece, Canada.
12 storeez (Russia), Acne Studios (Sweden), Altea (Italy), Banana Republic (US), Basicnet (Italy), Bottega Veneta (Italy), Brioni (Italy), Burberry (UK), Canada Goose (Canada), Céline (France), Christian Dior (France), Diesel (Italy), Dolce & Gabbana (Italy), Dover Street Market (UK), Dsquared2 (Italy), Ecologyst (Canada), Ermanno Scervino (Italy), Ermenegildo Zegna (Italy), Gcds (Italy), Gerard Darel (France), Gianni Versace (Italy), Gilmar (Italy), Giorgio Armani (Italy), Giu Giu (US), Givenchy (France), Gucci (Italy), Hermes (France), Huckberry (US), Jacquemus (France), Jil Sander (Italy), Kenzo (France), Kering (France), Marina Rinaldi (Italy), Maxmara (Italy), Missoni (Italy), Moschino (Italy), Mr Porter (UK), Neil Barrett (Italy), Norse Projects (Denmark), Prada (Italy), Roberto Collina (Italy), Ryan Roche (US), Salvatore Ferragamo (Italy), Sid Mashburn (US), Slam Jam (Italy), Stella McCartney (Italy), The Row (US), Thom Browne (US), Todd Snyder (US), Tommy Hilfiger (The Netherlands), Tory Burch (US), Trussardi (Italy), Vivienne Westwood (UK), Woolrich (Italy), Yves Saint Laurent (France).
Main countries of origin:
Germany, United States, United Kingdom, France, The Netherlands, Spain, Slovakia, Czech Republic, Canada, Peru, Romania, Arab Emirates, Montenegro, Slovenia, Portugal, Brazil, Austria, Poland.
Here are some of the newspapers, magazines, online publications that followed Pitti Filati 90 on Connect:
Ansa (Italy), Collezioni (Italy), Corriere della Sera (Italy), Eco di Biella (Italy), Fashionnetwork (France), Fashion Magazine (Italy), Il Giornale (Italy), Il Sole 24 Ore (Italy), Il Tirreno (Italy), InStyle (Germany), Journal du Textile (France), La Nazione (Italy), La Spola (Italy), La Stampa (Italy), Lampoon (Italy), Maglieria Italiana (Italy), Milano Finanza Fashion (Italy), Noticiero Textil (Spain), No Chaser (US), Pambianco (Italy), QN Quotidiano Nazionale (Italy), Showdetails (Italy), Textile Network (Germany), Textile View (The Netherlands), Textilwirtschaft (Germany), Twist (UK), Vogue (USA), WGSN (Regno Unito), WWD (Italia).
Thread Forum
Curated by the journalist Antonio Mancinelli, the project is a survey on the role of knitwear in contemporary aesthetics: a series of interviews with the most famous knitwear designers in the world selected from those who intervene at Pitti Filati, to give answers to the questions that retailers often ask themselves and buyers.
Pitti Filati - Special Focus
A journey to discover the different themes - from the most traditional to the most experimental - in which the complex universe of yarns and knitwear is articulated, through the proposals, history, and know-how of the companies of Pitti Filati 90.
Pitti Filati, as well as the other Pitti Immagine trade shows, recorded excellent performances on Pitti Connect, recording the best results since the platform launched. Visitors and page views have all increased from previous editions. The number of registered buyers logging in has grown, especially from abroad. On Pitti Connect, buyers focused on the online collections, which, along with the Research Area section, are considered a reference source to identify future trends.
The results confirm that the digital platform is increasingly becoming an indispensable complement to the physical fair.
Buyers who logged in on Pitti Connect:
2.328 total buyers1.204 Italian buyers (51,7%)
1.124 foreign buyers (48,3%)
The main countries from which the platform was accessed:
Germany, United Kingdom, United States, France, Japan, The Netherlands, Spain, Switzerland, Russia, Denmark, Turkey, China - Hong Kong, Belgium, Sweden, Poland, Austria, China, Portugal, Bulgaria, Australia, Ireland, Lithuania, Rep Czech, Romania, Brazil, Norway, Ukraine, Argentina, Greece, Canada.
BUYER PREMIUM
Among the buyers of some of the most important international brands who visited Pitti Connect at this edition include:12 storeez (Russia), Acne Studios (Sweden), Altea (Italy), Banana Republic (US), Basicnet (Italy), Bottega Veneta (Italy), Brioni (Italy), Burberry (UK), Canada Goose (Canada), Céline (France), Christian Dior (France), Diesel (Italy), Dolce & Gabbana (Italy), Dover Street Market (UK), Dsquared2 (Italy), Ecologyst (Canada), Ermanno Scervino (Italy), Ermenegildo Zegna (Italy), Gcds (Italy), Gerard Darel (France), Gianni Versace (Italy), Gilmar (Italy), Giorgio Armani (Italy), Giu Giu (US), Givenchy (France), Gucci (Italy), Hermes (France), Huckberry (US), Jacquemus (France), Jil Sander (Italy), Kenzo (France), Kering (France), Marina Rinaldi (Italy), Maxmara (Italy), Missoni (Italy), Moschino (Italy), Mr Porter (UK), Neil Barrett (Italy), Norse Projects (Denmark), Prada (Italy), Roberto Collina (Italy), Ryan Roche (US), Salvatore Ferragamo (Italy), Sid Mashburn (US), Slam Jam (Italy), Stella McCartney (Italy), The Row (US), Thom Browne (US), Todd Snyder (US), Tommy Hilfiger (The Netherlands), Tory Burch (US), Trussardi (Italy), Vivienne Westwood (UK), Woolrich (Italy), Yves Saint Laurent (France).
PRESS AND MEDIA ON CONNECT
180 Italian and international journalists and media operators logged in and visited the fair.Main countries of origin:
Germany, United States, United Kingdom, France, The Netherlands, Spain, Slovakia, Czech Republic, Canada, Peru, Romania, Arab Emirates, Montenegro, Slovenia, Portugal, Brazil, Austria, Poland.
Here are some of the newspapers, magazines, online publications that followed Pitti Filati 90 on Connect:
Ansa (Italy), Collezioni (Italy), Corriere della Sera (Italy), Eco di Biella (Italy), Fashionnetwork (France), Fashion Magazine (Italy), Il Giornale (Italy), Il Sole 24 Ore (Italy), Il Tirreno (Italy), InStyle (Germany), Journal du Textile (France), La Nazione (Italy), La Spola (Italy), La Stampa (Italy), Lampoon (Italy), Maglieria Italiana (Italy), Milano Finanza Fashion (Italy), Noticiero Textil (Spain), No Chaser (US), Pambianco (Italy), QN Quotidiano Nazionale (Italy), Showdetails (Italy), Textile Network (Germany), Textile View (The Netherlands), Textilwirtschaft (Germany), Twist (UK), Vogue (USA), WGSN (Regno Unito), WWD (Italia).
THE BILLBOARD
In parallel with the physical show, Pitti Connect presented exclusive editorial formats, published online on The Billboard and relaunched through our newsletters, amplifying the visibility of the Pitti Filati companies and offering an in-depth view of the world and the future of the yarn industry. Among these:Thread Forum
Curated by the journalist Antonio Mancinelli, the project is a survey on the role of knitwear in contemporary aesthetics: a series of interviews with the most famous knitwear designers in the world selected from those who intervene at Pitti Filati, to give answers to the questions that retailers often ask themselves and buyers.
Pitti Filati - Special Focus
A journey to discover the different themes - from the most traditional to the most experimental - in which the complex universe of yarns and knitwear is articulated, through the proposals, history, and know-how of the companies of Pitti Filati 90.
