Pitti Immagine Uomo 102

14 - 17 June 2022
Florence, Fortezza da Basso
Final report

Pitti Uomo 102 took place from 14 to 17 June 2022 at the Fortezza da Basso in Florence. It was an extraordinarily encouraging edition. The number of participating brands (682, 41% from abroad), but above all the number of visitors and buyers documented an event that, despite the current difficulties at an international level and the consequences of the pandemic, was able to reaffirm its centrality within the international fashion system. The results were excellent, both numerically and qualitatively. Pitti Uomo regained its spaces inside the Fortezza da Basso.The number of sections and exhibition projects has grown, and the collections have expanded into an increasingly lifestyle-oriented dimension. Over the four days, the show was visited by the most influential and representative buyers (their number more than doubled compared to the 2021 summer edition). The new collections and previews attracted media operators from all over the world. Florence is once again in the spotlight, as Pitti Uomo has transformed it for four days into the capital of the most innovative fashion scene, also thanks to its events and guest designers. We are very proud of the numbers we are presenting, as they show that the event has not only overcome difficulties, but is anticipating changes, reacting and continuing to be the place-to-be for those who make and love fashion. 

THE PROTAGONIST BRANDS

14 - 17 June
2022
  • BRANDS
    THAT PRESENTED THEIR SPRING/SUMMER 2023 COLLECTIONS IN FLORENCE
    682
  • BRANDS
    FROM ABROAD (41% OF TOTAL)
    280
  • BRANDS ON THE ONLINE PLATFORM
    682
All the brands at the Fortezza da Basso decided to join the online platform Pitti Connect as well.
Only 6 brands participated exclusively online.

THE BUYERS AT THE FORTEZZA DA BASSO

During the four days of Pitti Uomo the participants consisted of:

14 - 17 June
2022
  • professionals in total
    (buyers + agents and representatives + suppliers + media operators)
    16.000+
  • total buyers
    10.600+
  • Italian buyers
    6.400+
  • foreign buyers
    (40% OF TOTAL)
    4.200+
  • BUYERS’ COUNTRIES OF ORIGIN
    70
The 15 foreign markets most present at Pitti Immagine Uomo 102 were:
Germany (482), Holland (330), Great Britain (313), Spain (223), Turkey (212), France (196), United States (195), Switzerland (175), Belgium (159), Austria (97), Poland (80), South Korea (80), Denmark (74), Greece (73), Japan (73).

 

PREMIUM BUYERS


Buyers from some of the most important international stores, boutiques, department stores and on-line retailers attended Pitti Uomo 102. 
Including:

14 Oz. (Germany), 51 East (Qatar), A.K.Rikk's (Usa), Abseits (Germany), Al Tayer (UAE), Andreas Murkudis (Germany), Antonioli (Italy), Beaker (South Korea), Beams (Japan), Beecroft Bull (USA), Bergdorf Goodman (USA), Beymen (Turkey), Bini Silvia Passeggiata (Italy), Bloomingdale's (USA), Braun (Germany), Brown Thomas (Ireland), Browns (UK), Brunschwig Group (Switzerland), Bungalow (Germany), Code 7 (Russia), Contraband (Canada), Dantendorfer (Austria), David Jones (Australia), De Bijenkorf (The Netherlands), Delitto e Castigo (Spain), Dell’Oglio (Italy), Domino Boutique (Ukaine), El Corte Ingles (Spain), End Clothing (UK), Engelhorn (Germany), Felloni (Italy), Fenwick (UK), Fifty Eight.S (Germania), Folli Follie (Italy), Galeria Karstadt Kaufhof (Germany), Galeries Lafayette (France), Galeries Lafayette Qatar (Qatar), Gaudenzi (Italy), Giglio (Italy), Giulio (UK), Grey Flannel (UK), Harry Rosen (Canada), Harvey Nichols (Hong Kong - China), Harvey Nichols (Kuwait), Harvey Nichols (Qatar), Harvey Nichols (UK), Helen Marlen (Ukarine), Highsnobiety (Germany), Hionidis (Greece), Hirmer (Germany), Holt Renfrew (Canada), Illum (Denmark), Isetan Mitsukoshi (Japan), Jelmoli (Switzerland), John Lewis (UK), Julian Fashion (Italy), Kadewe (Germany), Kith (USA), Kurt Geiger (UK), La Maison Degand (Belgium), La Maison Simons (Canada), Lane Crawford (Hong Kong - China), La Samaritaine (France), Lansmere (South Korea), Layers (UK), Le Bon Marché (France), Le Gray (Saudi Arabia), Level Shoes (UAE), Liberty (UK), Lodenfrey (Germany), Lotte (South Korea), Luisaviaroma (Italy), Majid Al Futtaim  (UAE), Mario’s (USA), Martinpatrick (USA), Marubeni (Japan), Matches (UK), Michele Inzerillo (Italy), Mitchell of Westport (USA), Modes (Italy), Monn (Switzerland), Mr Porter (UK), MyTheresa (Germany), Neiman Marcus (USA), Nordstrom (USA), Norse (Denmark), Nugnes (Italy), O’ (Italy), One Block Down (Italy), Peek & Cloppenburg (Germany), Peggs & Sons (UK), Pitkin County Dry Goods (USA), Printemps (France), Retail and Brands (Sweden), Richard Gelding (UK), Rinascente (Italy), Robert Old (UK), Rosa & Teixeira (Portugal), Rustan’s (Philippines), Saks Fifth Avenue (USA), Santa Eulalia (Spain), Selfridges (UK), Shinsegae (South Korea), Ships (Japan), Silver Deer (Mexico), Smets (Luxembourg), Sneakers 'n' stuff (Sweden), Soer Bonavest (Germany), Ssense (Canada), Strolz (Austria), Takashimaya (Japan), Tessabit (Italy), The Business (UK), The Outpost (Spain), The Platform Optimist (USA), Tom Greyhound (France), Troelstrup (Denmark), Trunk Clothiers (UK), Tsum (Russia), United Legend (France), Vakko (Turkey), Voo store (Germany), Wako (Japan), Wise (Italy), Wood Wood (Denmark), Wow Concept (Spain).

Also at this edition, the online format "Buyers Select" provided an interesting glimpse into the views and choices of influential buyers, who shared about scouting and selecting brands for their customers.
The involved buyers were: Giulio Cinque (Giulio), Sandra Park (Saks Fifth Avenue), Sunny Patel (SNS Sneakers N Stuff), Alexandra Tistounet, Cleo Gicquel e Raphael Deray (Printemps).

Here is some feedback collected from buyers at Pitti Uomo 102:

Pitti Uomo is important for us because of the Europe focused aspect that we love being exposed to, paired with the timing of the fair, it gives us more time to have proper conversations and touch bases with brands. Once we move on to the next stop, we have much less time with each individual brand/designer so those extra conversations are extremely valuable to us. [This edition of] the fair was great, I think the size was much more manageable in terms of time we could spend with brands that interested us. S|S sustainable style was very interesting and we found a couple brands that we connected strongly with as well as saw a couple brands we already carry on ssense.com so it was great to see the expansion of that important part of the business. [As for the events,] we love Grace Wales Bonner and have been long supporters of what she does and represents in menswear. The Ann Demeulemeester event was quite special, being able to see past collections laid out in a busy atmosphere was incredible to be part of. Pitti Uomo is always great for spotting early trends that we identify within the market which include activewear paired with tailoring, for example. People are quite ready to drop their active ‘work from home’ lifestyles which we believe in by creating hybrid outfits. 

— Daniel Peters, buying manager menswear, SSENSE.COM

American luxury customers value the "made in Italy" label. For the reasons we all know, casualwear has dominated the market for the past two years. Now that we are traveling and meeting again, Pitti Uomo's offer reflects today's needs perfectly. Soft, deconstructed fabrics and jackets with a relaxed touch, but also formal and stylish: this is where customers are right now. On the other hand, occasionwear reflects the desire to go out and celebrate. I am thrilled to be at Pitti Uomo, an excellent fair for the quantity and quality of buyers and journalists in the sector. I like to visit it all, both the more classical areas and the more contemporary ones, like Futuro Maschile or the guest designers: I really appreciate the focus on Ukrainian fashion there. This fair is an excellent opportunity to connect with brands and industry professionals, as well as discover new designers. I attended the fantastic Wales Bonner event, the Polimoda fashion show, and the Anne Demeulemeester exhibition.

— Bruce Pask, Men’s Fashion Director, Bergdorf Goodman, New York

Pitti Uomo is a showcase for what is happening around the world: a buyer needs to attend this event if they want to understand where the market is heading. Furthermore, the Japanese market pays great attention to the brands selected at Pitti: the fair is regarded as a guarantee of quality and research. Luxury fabrics that represent seasonality are sold a lot in Japan; here at the fair, I saw the same trend taking a leap forward. Linen treated like jersey, silk treated differently, and more come to mind. The Future Maschile section and the lower floor of the Central Pavilion have the brands we're most interested in. I really enjoyed the part dedicated to Ukrainian fashion, and I noticed several promising brands. As for the Guest Designers, the Soulland fashion show and the Ann Demeulemeester showcase were incredible: I was amazed at how Pitti Immagine organized the exhibition of such an influential designer in such an exclusive way. The audience attending the events was also an exciting mix of industry insiders from all over the world.

— Rikii Yoneshima, buyer men’s clothing, accessories and sports clothing division merchandising headquarters, TAKASHIMAYA, Tokyo

The Pitti Uomo fair is the only one that invests and makes total sense. In my twelve years with Antonioli, I have always attended with great interest. There is much more positivity and many more international brands today than in the January edition, which was more compact for the reasons we all know. I like the fact that there are different sections of the fair, from classic to contemporary, to a focus on sustainability (which I really appreciated). This section dedicated to Ukrainian designers was very interesting to me; I knew some of them already and discovered others. Futuro Maschile is always one of my favorite sections, and I really enjoyed the webinar on the metaverse: I like that the fair focuses on such current issues. Regarding the Guest Designers' events, the Wales Bonner show was great, and the Ann Demeulemeester exhibition was beautifully elegant.

— Danny Stienen, menswear buyer, ANTONIOLI, Milan

It was great to be back after such a long time! Pitti Uomo genuinely focuses on menswear in all its forms. This is the best place for this, and one of the most important aspects is meeting in person, exchanging opinions, and interacting with industry professionals. As someone interested in contemporary brands, I found exciting proposals in the Scandinavian Manifesto section, which is really important to me since there aren't many Nordic designers in Korea, and the one dedicated to Ukrainian fashion. Although our business does not suit the more classic areas, I always enjoy visiting the Central Pavilion because it is focused on quality. Sustainable brands have evolved from being a bit basic to one with excellent fashion content, which I am pleased to see.

— Julie Shin, senior professional, BEAKER Team Buying Fashion Group, Seoul

I want to congratulate the Pitti Immagine team on how they managed the latest, challenging editions during the pandemic. Pitti Uomo 102 marked a turning point, and we felt it. Throughout the fair, there was a wonderful atmosphere with everyone happy to be back in Florence, meeting and communicating in person again. For me, the S|Style sustainable style section and Futuro Maschile were the most exciting sections. I appreciate that the show's sections are always up-to-date: the brands and their positions change, but the mix is always interesting. Taking part in Pitti Uomo is the best way to do business. There was a lot of talk about how exciting it was, so let's look forward to a super winter edition!

— Sebastian Haufellner, head of buying menswear, LODENFREY, Munich

Seeing people meet again at the fair was great. It was a positive environment with good energy everywhere. I really liked the S|Style sustainable style section: it's very important that there is a section dedicated to sustainability, which is no longer a trend but an important part of fashion today. Formalwear is becoming more contemporary, and today it's expressed in a mix of heritage, classic, and soft tailoring: new silhouettes, oversized fits, and a color palette that goes beyond blue and beige. There are several brands, especially in the Scandinavian Manifesto section, that perfectly represent the evolution of formal menswear today. Incotex Blue Division's event at La Rinascente was beautiful: beautiful people and beautiful location. In general, I always appreciate the selection of the fair's Guest Designers. Some positive feedback also for the organization: it is important to have someone who takes care of us when we come to the fair, and the Pitti Immagine team does it perfectly.

— Cléo Gicquel, Brands menswear buyer, PRINTEMPS, Paris

It was my first time attending Pitti Uomo, and it was a wonderful experience. There is something different about Pitti compared to the other trade shows in the sector, it is more professional. There is a very clear and defined representation of every menswear trend, from tailoring to sportswear. I absolutely loved the S|Style sustainable style section dedicated to sustainable brands, which was especially inspiring, together with Scandinavian Manifesto and the Central Pavilion for the more formal proposals. Ann Demeulemeester's exhibition was beautiful - on stage were the iconic pieces that represented her style, in a simple yet elegant event highlighting the designer's work.

— Makiyo Huang, senior buyer, HARVEY NICHOLS, Hong Kong

I returned to Pitti Uomo after an absence of two and a half years, due to the pandemic. I'm glad to be able to travel again, see the collections in person, and speak with people. Pitti Uomo is an important destination because it kicks off the menswear season and is the ideal opportunity to discover new brands and trends. I have been a supporter of the fair from the very beginning. With the best tailoring and formalwear proposals, the Central Pavilion best reflects our business. Furthermore, I appreciated S|Style sustainable style and Futuro Maschile's boldness and research. It seems that dressing well has returned in a new way in recent months, with freer, more personal silhouettes. The organization was perfect, and I felt very cared for, as a buyer. Congratulations to all.

— Ahmet Öcal, buying and merchandising director, BEYMEN, Istanbul

We have seen a lot of changes in our industry. Today, more than ever, we buyers must respond with choices that are deeply personal, as the expanding online offer disenchants fashion into a fast-food joint. Thus, I envision a future fair also incorporating individual concepts in addition to existing ones: I am contemplating incorporating handcrafted accessories or Italian tailoring traditions into the current fashion market - something that intrigues me greatly. These can be opportunities for emerging young designers or existing traditional artisans, and Italy offers a lot of this. My experience at Pitti Uomo was a success: I had excellent conversations with industry professionals and discovered exciting collections. The Scandinavian Manifesto section at Fortezza as well as the show by guest designer Wales Bonner were my favorites.

— Jutta Heidt, owner, FIFTY EIGHT.S, Frankfurt

Pitti did a phenomenal job! You could feel the energy of people looking forward to being here again. I'm glad to be there. At our stores, we focus on the product and culture, not so much the brand. I found exciting offerings in the S|Style sustainable style section – a mix of sustainable Italian, American, and Japanese styles – as well as Scandinavian Manifesto and Ukrainian Fashion Now!. Wales Bonner is a designer I know personally: it was nice to see her at Pitti with what I think is her best collection yet. The Ann Demeulemeester presentation was beautiful, as was the Soulland show in a setting as cool and unexpected as the Teatro dell’Opera. Communication and hospitality at the fair are incredible; everyone takes part in its organization. I'll see you in January!

— Alex Chirgadze, brand director of merchandising, KITH, US

This was the first complete edition since the pandemic, and it was very special. There were many people, positive vibes, and a good feeling everywhere. We are a very fashion-forward department store, so I searched for designers suitable for a younger audience. I like Pitti Uomo because it perfectly balances classic and contemporary, established names and emerging designers. Every season the fair changes and renews itself; it is a great opportunity for buyers to connect with each other and understand the changing tastes and e-commerce needs of customers. In short, it is a moment of exchange and enrichment. Wales Bonner's event was great. The organization was perfect.

— Alejandro Gutierrez Del Castillo, head of menswear, WOW CONCEPT, Madrid

PRESS AND MEDIA FEEDBACK

Pitti Uomo 102 received excellent media coverage. Over 1,300, including journalists, media operators and influencers, arrived in Florence to dover the show, recording trends and news, and participating in the events that animated the Fortezza da Basso.

Over 390 accredited foreign journalists from 45 countries, mainly from:
United States, Germany, France, Spain, United Kingdom, Sweden, Japan, Switzerland, Russia, Austria, Holland, Belgium, Finland and Denmark.

Here are some of the daily papers, magazines, on-line publications and TV stations that followed  PITTI UOMO 102:

032C (Germany), A magazine curated by (France), Aera Style Magazine (Japan), Another Magazine (UK), Arbiter (Italy), Arena Homme (Korea), Artribune (Italy), BOF Business of Fashion (UK), Business Punk (Germany), Cafè Magazine (Sweden), Class Tv Moda (Italy), Complex (USA), Corriere della Sera (Italy), D La Repubblica (Italy), Dazed & Confused (UK), De Standaard (Belgium), Der Spiegel (Germany), Double (France), Drapers (UK), Elle (France), Esquire (Korea), Esquire (Italy), Esquire (The Netherlands), Esquire (UK), Esquire (Czech Republic), Esquire (Spain), Esquire (USA), Fashion Magazine (Italy), Fashion Today (Germany), Fashionnetwork (France), Fashionnetwork (Italy), Fashion United (Germany), Fashion United (The Netherlands), Financial Times (UK), Forza Style (Japan), GQ (Germany), GQ (Italy), GQ (Middle East), GQ (Spain), GQ (USA), Highsnobiety (USA), Hub Style (Italy), i-D (UK), ICON (Spain), ICON (Italy), Il Foglio (Italy), Il Giornale (Italy), Il Sole 24 Ore (Italy), Journal du Textile (France), JNC (Germany), King Magazine (Sweden), L'Officiel (Korea), L’Officiel (Italy), L’Officiel (Ukraine), La 7 (Italy), La Repubblica (Italy), La Stampa (Italy), La Vanguardia (Spain), Le Figaro (France), Le Point (France), Leon Magazine (Japan), Link Magazine (The Netherlands), Luxe.com (China), Mediaset (Italy), Men’s Ex (Japan), Men’s Health (Germany), Men’s Club (Japan), MF Fashion (Italy), Monocle (UK), MR Magazine (USA), Nickwooster.com (USA), Numero Homme (France), Otokomae (Japan), Pambianconews (Italy), Panorama (Italy), Plaza Magazine (Sweden), Port Magazine (UK), QN Quotidiano Nazionale (Italy), RAI (Italy), Robb Report (USA), Scandinavian Mind (Sweden), SSAW (Finland), Showstudio (UK), SModa - El Pais (Spain), Style Chosun (Korea), Style in Progress (Austria), SKY (Italy), Sportweek (Italy), Spur (Japan), Style Magazine (Italy), T Magazine (China), T Magazine (USA), Tatler (China), Textilia (The Netherlands), Textilwirtschaft (Germany), The New York Times (USA), The Rake (UK), The Sartorialist (USA), TV2 Danmark TV (Denmark), Vanity Fair (Italy), Vogue (Italy), Vogue (Mexico), Vogue (Spain), Vogue (Ukraine), Vogue (UK), Vogue Business (UK), Vogue Runway (USA), WWD (USA), WWD (Japan), WWD (Italy), WeAr Global Magazine (Austria), Weekend Knack (Belgium), Yomiuri Shinbun-Sha (Japan), Zeit Online (Germany).

About Pitti Uomo 101, they said

Pitti strong: Buyers and designers flock to Florence.  Early figures released by Pitti Uomo support what was obvious to the eye this week: both brand and buyer attendance numbers have rebounded.  After two seasons in which Florence sometimes seemed spookily quiet, tourists and buyers alike thronged the streets again. For Pitti and for Florence this is a very important moment.

— Vogue Business

The new edition of Pitti Uomo, 102, the most important men's fashion fair, is where all the brands compete to exhibit their latest.

— ESQUIRE ITALIA

An edition marked by a return to normality, and by a growing attention to sportswear...which fits perfectly to this time.

— LE FIGARO

Exciting signs of a restart at Pitti Uomo 102. The 'prêt-a-porter' show in Florence, the most important in men's fashion, shows great creative and, above all, economic strength in a not-so-simple edition that celebrates the intercultural message of Wales Bonner and honors the legacy of legendary Belgian designer Ann Demeulemeester.

— EL PAIS

Pitti Uomo is back in style. After several editions affected by the COVID-19 pandemic, Pitti Uomo, an important event for men's fashion, is triumphantly back in Florence this week. From Tuesday to Friday the iconic show has breathed new life into the Italian city.

— ELLE FRANCE

The Florentine event on men's style confirms to be a sowing opportunity for Italian fashion and an important moment of exchange even among professionals.

— CORRIERE DELLA SERA

The success of Pitti confirms the recovery of the sector.

— LA REPUBBLICA

The new generation of talents gets ready to return under the spotlight during Pitti Uomo. The Florentine event confirms to be once again a privileged platform to promote the future young promises of the sector.

— MF FASHION

Pitti Immagine Uomo is the most important fair in the world dedicated to men's fashion.

— GQ ITALIA

Because Pitti Uomo is also this: stylish conviviality, exchange of ideas, a warm welcome for buyers and the international press.

— QN QUOTIDIANO NAZIONALE

Buyers and brands praise ‘buzzing’ atmosphere at scorching Pitti. Menswear trade show Pitti Uomo returned to form amid Florence's soaring temperatures. Although the fair is not at capacity, and some brands are missing the season, there’s a great atmosphere among those here. Everyone is looking forward to the season ahead.  Pitti has always been a great opportunity for brands and buyers to meet, as a nice precursor to Milan and Paris. 

— DRAPERS, UK

Pitti Immagine Uomo, the most comprehensive trade fair for men's fashion for spring/summer 2023, just concluded in Florence, Italy. Although the exhibition was smaller than before the Corona disaster, exhibitors and visitors were enthusiastic about its return, thanks also to the special events and in-person fashion shows. At the stands, it felt like business was back in full swing, and scenes of happy reunions with customers were seen everywhere.

— SENKEN SHIMBUN

THE SPECIAL EVENTS AT THE FORTEZZA INCLUDED

The Guests of Pitti Uomo 102
  • GRACE WALES BONNER Guest Designer of Pitti Uomo 102:  the designer of English-Jamaican origins presented the new Spring-Summer 2023 collection with a fashion show-event at Palazzo Medici Riccardi.
  • ANN DEMEULEMEESTER Guest of Honour of Pitti Uomo 102: the iconic style of the fashion house was celebrated with a special project at the Stazione Leopolda

The Special Projects @ Pitti Uomo 102
  • SOULLAND: the Copenhagen-based brand presented its Spring-Summer 2023 collection at Pitti Uomo with a fashion show-event in the Cavea of the Teatro dell’Opera.
  • SAPIO: Designer Giulio Sapio presented the SS23 collection of the brand that bears his name inside the Pitti Immagine’s Spazio Discovery. 

The international collaborations of Pitti Uomo 102
  • SCANDINAVIAN MANIFESTO: the exhibition project that explores the Nordic fashion scene in partnership with Revolver Copenhagen, the trade fair platform for Scandinavian fashion brands.
  • UKRAINIAN FASHION NOW! The Pitti Discovery Foundation, with the special contribution of the CR Firenze Foundation, has invited a selection of 11 Ukrainian fashion designers and brands to Florence to exhibit in a dedicated space within the Arsenale of the Fortezza da Basso.

PITTI CONNECT

INCREASINGLY SUPPORTING EXHIBITORS
Pitti Uomo 102 kicked off online, on Pitti Connect, on 11 May. The brand pages featuring the new collections will remain live until 2 September. During this time, which extends companies' participation in the Fortezza show, the brands will stay in the spotlight, with collection material available for buyers and specialized media.

Here are the performances achieved so far on Connect.

11 May - 5 July
2022
  • ACCREDITED MEMBERS OF THE TRADE*
    9.611
  • TOTAL PAGES VIEWED*
    844.606
  • Visits*
    271.491
  • Average session time*
    1' 09''
  • AVERAGE PAGES CONSULTED PER VISIT*
    3,11

BUYERS ON PITTI CONNECT

Buyers who logged in on PITTI CONNECT


6.645 total buyers*
3.633 Italian buyers* (54,7%)
3.012 foreign buyers* (45,3%)
372  top buyers* 

*data from 7/12/2021 to 28/2/2022

The main countries from which the platform was accessed:
Germany, Japan, United Kingdom, Netherlands, Spain, United States, France, Switzerland, Belgium, Russia, Turkey, South Korea, Greece, Austria, Poland, Canada, Portugal, Sweden, Denmark, Australia, Czech Republic, China, Norway, South African Republic, India, Ireland, Finland, Mexico, Serbia, China-Hong Kong.

 

PRESS AND MEDIA ON CONNECT

1027 Italian and international journalists and media operators logged in and visited the fair online.

Main countries of origin: United Kingdom, Germany, United States, Japan, France, Russia, Holland, Spain, Austria, South Korea, Portugal, China, Poland, Sweden, Turkey.

 

THE BILLBOARD

On Pitti Connect, the summer edition of Pitti Uomo features an in-depth editorial activity that serves to create new and interesting content for the entire community. Brands are showcased through interviews and special projects, all published on The Billboard.

47 planned content items:
  • 20 Exhibitors Spotlights: focus on the reference brands of the show
  • 12 Style Notes: a detailed analysis of brands and trends divided into 12 style itineraries to explore next season’s garments and accessories 
  • 3 Pitti Predicts: fashion editor Samutaro outlined the trends for next season
  • 1 Pitti Fits: gallery of street style and the most creative looks photographed during the days of Pitti Uomo
  • 2 Sustainability at Pitti: focus on the brands and designers selected for S | Style sustainable style, the special Pitti Immagine exhibition project curated by Giorgia Cantarini dedicated to the global promises of sustainable menswear
  • 4 Buyers Select: interviews with top international buyers on their "hot picks" among the Pitti Uomo brands
  • News and Daily Reports: updates and videos to report live on the show and the events of this edition.


To keep the exhibitors under the spotlight, the editorial content was relaunched through 19 newsletters and on social media.
 

INSTAGRAM**

32 posts
350 Stories 
1.643.617 accounts reached
306.297 interactions
30.014 video views
102.455 followers  (+7K)
 

FACEBOOK**

36 posts
1.709.284 accounts reached
1.769 interactions
119.689 video views


** Between 13-18 June 2022