Pitti Uomo is important for us because of the Europe focused aspect that we love being exposed to, paired with the timing of the fair, it gives us more time to have proper conversations and touch bases with brands. Once we move on to the next stop, we have much less time with each individual brand/designer so those extra conversations are extremely valuable to us. [This edition of] the fair was great, I think the size was much more manageable in terms of time we could spend with brands that interested us. S|S sustainable style was very interesting and we found a couple brands that we connected strongly with as well as saw a couple brands we already carry on ssense.com so it was great to see the expansion of that important part of the business. [As for the events,] we love Grace Wales Bonner and have been long supporters of what she does and represents in menswear. The Ann Demeulemeester event was quite special, being able to see past collections laid out in a busy atmosphere was incredible to be part of. Pitti Uomo is always great for spotting early trends that we identify within the market which include activewear paired with tailoring, for example. People are quite ready to drop their active ‘work from home’ lifestyles which we believe in by creating hybrid outfits.
, buying manager menswear, SSENSE.COM
American luxury customers value the "made in Italy" label. For the reasons we all know, casualwear has dominated the market for the past two years. Now that we are traveling and meeting again, Pitti Uomo's offer reflects today's needs perfectly. Soft, deconstructed fabrics and jackets with a relaxed touch, but also formal and stylish: this is where customers are right now. On the other hand, occasionwear reflects the desire to go out and celebrate. I am thrilled to be at Pitti Uomo, an excellent fair for the quantity and quality of buyers and journalists in the sector. I like to visit it all, both the more classical areas and the more contemporary ones, like Futuro Maschile or the guest designers: I really appreciate the focus on Ukrainian fashion there. This fair is an excellent opportunity to connect with brands and industry professionals, as well as discover new designers. I attended the fantastic Wales Bonner event, the Polimoda fashion show, and the Anne Demeulemeester exhibition.
, Men’s Fashion Director, Bergdorf Goodman, New York
Pitti Uomo is a showcase for what is happening around the world: a buyer needs to attend this event if they want to understand where the market is heading. Furthermore, the Japanese market pays great attention to the brands selected at Pitti: the fair is regarded as a guarantee of quality and research. Luxury fabrics that represent seasonality are sold a lot in Japan; here at the fair, I saw the same trend taking a leap forward. Linen treated like jersey, silk treated differently, and more come to mind. The Future Maschile section and the lower floor of the Central Pavilion have the brands we're most interested in. I really enjoyed the part dedicated to Ukrainian fashion, and I noticed several promising brands. As for the Guest Designers, the Soulland fashion show and the Ann Demeulemeester showcase were incredible: I was amazed at how Pitti Immagine organized the exhibition of such an influential designer in such an exclusive way. The audience attending the events was also an exciting mix of industry insiders from all over the world.
, buyer men’s clothing, accessories and sports clothing division merchandising headquarters, TAKASHIMAYA, Tokyo
The Pitti Uomo fair is the only one that invests and makes total sense. In my twelve years with Antonioli, I have always attended with great interest. There is much more positivity and many more international brands today than in the January edition, which was more compact for the reasons we all know. I like the fact that there are different sections of the fair, from classic to contemporary, to a focus on sustainability (which I really appreciated). This section dedicated to Ukrainian designers was very interesting to me; I knew some of them already and discovered others. Futuro Maschile is always one of my favorite sections, and I really enjoyed the webinar on the metaverse: I like that the fair focuses on such current issues. Regarding the Guest Designers' events, the Wales Bonner show was great, and the Ann Demeulemeester exhibition was beautifully elegant.
, menswear buyer, ANTONIOLI, Milan
It was great to be back after such a long time! Pitti Uomo genuinely focuses on menswear in all its forms. This is the best place for this, and one of the most important aspects is meeting in person, exchanging opinions, and interacting with industry professionals. As someone interested in contemporary brands, I found exciting proposals in the Scandinavian Manifesto section, which is really important to me since there aren't many Nordic designers in Korea, and the one dedicated to Ukrainian fashion. Although our business does not suit the more classic areas, I always enjoy visiting the Central Pavilion because it is focused on quality. Sustainable brands have evolved from being a bit basic to one with excellent fashion content, which I am pleased to see.
, senior professional, BEAKER Team Buying Fashion Group, Seoul
I want to congratulate the Pitti Immagine team on how they managed the latest, challenging editions during the pandemic. Pitti Uomo 102 marked a turning point, and we felt it. Throughout the fair, there was a wonderful atmosphere with everyone happy to be back in Florence, meeting and communicating in person again. For me, the S|Style sustainable style section and Futuro Maschile were the most exciting sections. I appreciate that the show's sections are always up-to-date: the brands and their positions change, but the mix is always interesting. Taking part in Pitti Uomo is the best way to do business. There was a lot of talk about how exciting it was, so let's look forward to a super winter edition!
, head of buying menswear, LODENFREY, Munich
Seeing people meet again at the fair was great. It was a positive environment with good energy everywhere. I really liked the S|Style sustainable style section: it's very important that there is a section dedicated to sustainability, which is no longer a trend but an important part of fashion today. Formalwear is becoming more contemporary, and today it's expressed in a mix of heritage, classic, and soft tailoring: new silhouettes, oversized fits, and a color palette that goes beyond blue and beige. There are several brands, especially in the Scandinavian Manifesto section, that perfectly represent the evolution of formal menswear today. Incotex Blue Division's event at La Rinascente was beautiful: beautiful people and beautiful location. In general, I always appreciate the selection of the fair's Guest Designers. Some positive feedback also for the organization: it is important to have someone who takes care of us when we come to the fair, and the Pitti Immagine team does it perfectly.
, Brands menswear buyer, PRINTEMPS, Paris
It was my first time attending Pitti Uomo, and it was a wonderful experience. There is something different about Pitti compared to the other trade shows in the sector, it is more professional. There is a very clear and defined representation of every menswear trend, from tailoring to sportswear. I absolutely loved the S|Style sustainable style section dedicated to sustainable brands, which was especially inspiring, together with Scandinavian Manifesto and the Central Pavilion for the more formal proposals. Ann Demeulemeester's exhibition was beautiful - on stage were the iconic pieces that represented her style, in a simple yet elegant event highlighting the designer's work.
, senior buyer, HARVEY NICHOLS, Hong Kong
I returned to Pitti Uomo after an absence of two and a half years, due to the pandemic. I'm glad to be able to travel again, see the collections in person, and speak with people. Pitti Uomo is an important destination because it kicks off the menswear season and is the ideal opportunity to discover new brands and trends. I have been a supporter of the fair from the very beginning. With the best tailoring and formalwear proposals, the Central Pavilion best reflects our business. Furthermore, I appreciated S|Style sustainable style and Futuro Maschile's boldness and research. It seems that dressing well has returned in a new way in recent months, with freer, more personal silhouettes. The organization was perfect, and I felt very cared for, as a buyer. Congratulations to all.
, buying and merchandising director, BEYMEN, Istanbul
We have seen a lot of changes in our industry. Today, more than ever, we buyers must respond with choices that are deeply personal, as the expanding online offer disenchants fashion into a fast-food joint. Thus, I envision a future fair also incorporating individual concepts in addition to existing ones: I am contemplating incorporating handcrafted accessories or Italian tailoring traditions into the current fashion market - something that intrigues me greatly. These can be opportunities for emerging young designers or existing traditional artisans, and Italy offers a lot of this. My experience at Pitti Uomo was a success: I had excellent conversations with industry professionals and discovered exciting collections. The Scandinavian Manifesto section at Fortezza as well as the show by guest designer Wales Bonner were my favorites.
, owner, FIFTY EIGHT.S, Frankfurt
Pitti did a phenomenal job! You could feel the energy of people looking forward to being here again. I'm glad to be there. At our stores, we focus on the product and culture, not so much the brand. I found exciting offerings in the S|Style sustainable style section – a mix of sustainable Italian, American, and Japanese styles – as well as Scandinavian Manifesto and Ukrainian Fashion Now!. Wales Bonner is a designer I know personally: it was nice to see her at Pitti with what I think is her best collection yet. The Ann Demeulemeester presentation was beautiful, as was the Soulland show in a setting as cool and unexpected as the Teatro dell’Opera. Communication and hospitality at the fair are incredible; everyone takes part in its organization. I'll see you in January!
, brand director of merchandising, KITH, US
This was the first complete edition since the pandemic, and it was very special. There were many people, positive vibes, and a good feeling everywhere. We are a very fashion-forward department store, so I searched for designers suitable for a younger audience. I like Pitti Uomo because it perfectly balances classic and contemporary, established names and emerging designers. Every season the fair changes and renews itself; it is a great opportunity for buyers to connect with each other and understand the changing tastes and e-commerce needs of customers. In short, it is a moment of exchange and enrichment. Wales Bonner's event was great. The organization was perfect.
, head of menswear, WOW CONCEPT, Madrid
Pitti strong: Buyers and designers flock to Florence. Early figures released by Pitti Uomo support what was obvious to the eye this week: both brand and buyer attendance numbers have rebounded. After two seasons in which Florence sometimes seemed spookily quiet, tourists and buyers alike thronged the streets again. For Pitti and for Florence this is a very important moment.
The new edition of Pitti Uomo, 102, the most important men's fashion fair, is where all the brands compete to exhibit their latest.
An edition marked by a return to normality, and by a growing attention to sportswear...which fits perfectly to this time.
Exciting signs of a restart at Pitti Uomo 102. The 'prêt-a-porter' show in Florence, the most important in men's fashion, shows great creative and, above all, economic strength in a not-so-simple edition that celebrates the intercultural message of Wales Bonner and honors the legacy of legendary Belgian designer Ann Demeulemeester.
Pitti Uomo is back in style. After several editions affected by the COVID-19 pandemic, Pitti Uomo, an important event for men's fashion, is triumphantly back in Florence this week. From Tuesday to Friday the iconic show has breathed new life into the Italian city.
The Florentine event on men's style confirms to be a sowing opportunity for Italian fashion and an important moment of exchange even among professionals.
The success of Pitti confirms the recovery of the sector.
The new generation of talents gets ready to return under the spotlight during Pitti Uomo. The Florentine event confirms to be once again a privileged platform to promote the future young promises of the sector.
Pitti Immagine Uomo is the most important fair in the world dedicated to men's fashion.
Because Pitti Uomo is also this: stylish conviviality, exchange of ideas, a warm welcome for buyers and the international press.
Buyers and brands praise ‘buzzing’ atmosphere at scorching Pitti. Menswear trade show Pitti Uomo returned to form amid Florence's soaring temperatures. Although the fair is not at capacity, and some brands are missing the season, there’s a great atmosphere among those here. Everyone is looking forward to the season ahead. Pitti has always been a great opportunity for brands and buyers to meet, as a nice precursor to Milan and Paris.
Pitti Immagine Uomo, the most comprehensive trade fair for men's fashion for spring/summer 2023, just concluded in Florence, Italy. Although the exhibition was smaller than before the Corona disaster, exhibitors and visitors were enthusiastic about its return, thanks also to the special events and in-person fashion shows. At the stands, it felt like business was back in full swing, and scenes of happy reunions with customers were seen everywhere.