At Pitti Taste, [Italy’s] premiere food fair in Florence, 7000 buyers from foodhalls and gourmet retailers from New York to Seoul got the chance to sample the latest offerings. Italian brands demonstrated yet again their ability to craft delicious products to tantalize people’s tastebuds.
Taste, the event dedicated to showcasing the excellence of Italian cuisine and wine, has long focused on celebrating tradition, regional peculiarities, and the stories behind family-run businesses and entrepreneurial ventures. Over the years, Taste has become a highly anticipated event for those seeking to discover new companies, iconic products, and emerging trends in the food and beverage industry.
The most exciting novelties, which will soon hit the shelves of stores and delicatessens, or the plates of restaurants and taverns, confirm that Taste is among the most effective and enjoyable showcases on the national scene.
In 2007, the top management of Pitti Immagine and the "Gastronaut" Davide Paolini had a fortunate intuition that has now become one of the must-attend events for foodies from all over Italy and beyond. This event showcases the best of local food production, featuring a mix of trendy and classic food and beverage options, emerging realities, and selected historical brands, all with a focus on high quality.
This fair embodies an ideal selection of top-quality companies that are easily accessible and enjoyable to visit. Thanks to its well-designed spaces and format, visitors can compare and explore various offerings in a welcoming and stimulating atmosphere.