Out of the Blue
Pitti Immagine takes on a blue mantle for an extraordinary edition, which is completely digital, exploring and expanding upon the potential opportunities made possible by a completely innovative tool like Pitti Connect. We need a new beginning and a new point of view. Blue is the perfect color for opening up the eyes to a different perspective, which was unthinkable up until a few months ago, but extremely striking thanks to the creative resources that have come into play
, general manager of Pitti Immagine
The choice of Out of the Blue arose from the desire to imagine a fresh, open season without limits, and an aptitude for exchanges and new stimulating contacts. Freely inspired by the sea, the clear sky and the shining stars of summer nights, blue offers us an immersive experience that reconnects us to nature and the universe itself. This color appeared to be the most appropriate for describing a new chapter in the history of fashion that was neither too heavy nor too superficial. From here, we imagined and created an unprecedented campaign of communication. Not just one, but four photographers/artists of international fame, became members of the extensive Pitti family and contributed to creating the images-message most coherent for the shows of this edition, far from every kind of forced aesthetic in search of the right look.
, curator of the project