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the newsstand of Pitti Immagine dedicated to independent and collectible magazines, participates in the Isola Design Festival during Milan's Fuorisalone, with over 100 titles selected by Frab's Magazines.

On April 15, the National Day of Made in Italy will present a unique selection dedicated to fashion.

PITTI Mags is an authentic, traveling newsstand, all in blue, featuring the most beautiful independent magazines from around the world. It's a new project by Pitti Immagine – a company that organizes internationally renowned fairs, events, and exhibitions in fashion, food, fragrances, and publishing – created in collaboration with Frab's Magazines, which has been spreading the culture of independent magazines in Italy since 2019.

During the Fuori Salone 2024, PITTI Mags will be located from April 15 to 21, 2024, at the new Lampo Milano hub (via Valtellina 5) within the Scalo Farini area. It will be a special participation in the Isola Design Festival, a physical and digital platform that brings together about 300 independent designers and creative studios from around 50 countries.

On Monday, April 15, the National Day of Made in Italy, PITTI Mags will contribute to this celebration with a selection of Italian independent magazines.

We decided to celebrate this first national day dedicated to Made in Italy in this way. Ideally uniting, through the magazines, the industrial sectors Pitti Immagine represents and promotes with its fairs.

Raffaello Napoleone

CEO of Pitti Immagine

There will be over 70 titles, including fashion, art, design, photography, urban planning, illustration, literary magazines, travel, feminist/queer, society, food, and sports ones. Among the fashion-themed magazines are Carnale, Lampoon, C41, Common, Dune, The Greatest, Dust, CAP 74024, Outpump, The Bloody Mary, Weave, Personne, Collectible Dry, Cactus, and Spaghetti Mag.

From April 16, PITTI Mags will expand its offerings to include international magazines as well – with a total of 100 titles being showcased. On Wednesday, April 17, it will be enlivened by two talks organized by Frab's Magazines: "How are magazines made?" featuring Stefano Cipolla (Art Director at L’Espresso), Lavinia Fagiuoli (illustrator), and Dario Guccio (co-founder of Frankenstein); and "Between urban planning, design, and tradition: Urbano and Sali & Tabacchi share their stories", with Marta Stella (Board Member and Marketing Director at Borio Mangiarotti), Serena Scarpello (Editor-in-Chief of Urbano), and Elisa Carassai (founder of Sali & Tabacchi Journal).

We strongly believe in PITTI Mags and the role that magazines increasingly play in contemporary culture. These self-initiated magazines – with polyphonic content but sometimes monographic themes, limited editions, and often slow and irregular periodicity – represent a phenomenon of great interest and novelty for their variety, openness, and high sensitivity to change. 
They manifest through unprecedented forms of collaboration among different professionals, authors, editors, art directors, designers, illustrators, photographers, and stylists, which say a lot about creative work in the most significant sectors of artistic research, managing to establish a relationship with communities and micro-societies of culture and style. And then, these new-old media – which prefer the paper format and the tactile dimension, becoming true two-dimensional art objects – in many cases evolve into multi-platform devices. They are capable of transforming into an art exhibition or the curation of an exhibition space, into a cultural festival or a radio program, into a series of books or a publishing house, into a collection of clothing and accessories for a major fashion brand, or into the art direction of a company.

Agostino Poletto

General Manager of Pitti Immagine

Public opening hours:
Monday, April 15 – from 2:00 PM to 7:00 PM
Tuesday, April 16th / Saturday, April 20th – from 10:00 AM to 7:00 PM
Sunday, April 21 – from 10:00 AM to 2:00 PM

A personalized shuttle service will connect the entrance at via Valtellina 5 with the PITTI Mags newsstand and Lampo Milano hub.

The graphic concept and set design of PITTI Mags are the result of the collaborative work of Alessandro Gori and Alessandro Moradei.