If Pitti Uomo is important to us? We have 13 people of our buying team here at this edition! Pitti Uomo launches the season, it represents the beginning of everything, and I couldn't wait to go back to Florence. It is an important opportunity to meet our partners, we usually see them in Paris, but here we get to see their presentations, always thoughtful and innovative. The only difference with previous editions is the smaller number of visitors, but looking on the positive side, this allowed me to discover the collections more calmly and pay greater attention. The world of menswear today wants increasingly comfortable outfits, relaxed and soft shapes, cashmere and knitwear of excellent quality, and at the same time, there is a great desire to go back to dressing smart. At the fair, I found the mix of formal, contemporary, and outdoor that has always distinguished the style of Pitti Uomo. My favorite area was Superstyling.
, menswear buying and merchandising director, GALERIES LAFAYETTE (Francia)
I have always been a fan of Pitti Uomo. The fair is a fundamental appointment for networking and discovering new trends. Currently, classic style is making a comeback, but always in a modern key. The outdoors and genderfluid concept are trends perfectly illustrated by the Futuro Maschile area on the Top Floor. Moreover, sustainability is no longer a trend, but a must-have for brands, followed with passion by the new generations. For this edition, I expected a lower turnout, and instead, I was pleasantly surprised. We organized an event on the fair's opening night, and I was really satisfied.
, owner of INZERILLO and president Histores association (Italy)
If I could describe this edition in one word, it would be “hope”. The atmosphere was good and friendly, we’ve been so happy to see each other again. Moreover, almost everybody was positive about the future. It is no secret that Pitti Uomo is the most important fair in the menswear fashion industry. And the main point for me as a buyer is a possibility to see so many brands in one location and to check what they are working on, where they are now. That would be impossible without Pitti Uomo. As always, the area I was the most interested in was the Main Pavilion, as I am responsible for the classic/casual as well as sport chic buying. [As for trends,] I can say that many more companies use double-face fabrics for outerwear and jackets. Unlined coats have been presented in many stands in a wide variety of models. I feel like suites are slowly coming back as well. And [there is] a lot of attention to sustainability.
, Chief Buyer TSUM (Russia)
I love Pitti Uomo, and I am happy to be here! We need to get back to normalcy. Fashion and image are dynamic worlds that cannot be experienced only online: one thing is to see a photo, another is to see a person. I'm here to see people in real life. The world of menswear in the Scandinavian market is moving more and more towards a comfortable formal style; customers are interested in comfort, durability, and recycling of garments: this is why I also very much appreciated the presence of Vintage Selection. I was particularly interested in accessories and discovered several new exciting brands.
, buying manager shoes & accessories ILLUM (Denmark)
Our first time at Pitti Uomo was in 1976. It is the only fair in the sector we attend. Today, it is essential to be there more than ever: retailers have been brave to participate, and companies are happy that we made an effort, despite the current challenges. Although the fair at this edition was smaller, the atmosphere was pleasant, and we worked well and smoothly. The exhibitors had the time and enthusiasm to present the new collections. Italy is the country that dictates fashion rules and today we feel elegance is coming back: there is a sense of respect for the self and others in the way we dress, move, and talk. Fantastic organization as always.
, owners of LA MAISON DEGAND (Belgium)
How do you survive in today's retail world? Working well online and offering excitiing brands that other stores don't have. That is why a fair like Pitti Uomo is vital for the scouting activities it allows. I am happy that you decided to go ahead with this edition: things have to get back to normal, and it's all in our hands. Every edition, I have found many exciting brands, and I am impressed with how you manage to organize everything down to the smallest detail.
, owner of THE BUSINESS (UK)
If you don't invest in the right brands, you lose 90% of customers. Today, the people who enter your store know perfectly well what they want, and you must be able to invest in a very well-curated selection. Many famous stores have closed in Los Angeles due to Covid, while we have opened three stores in the last few months. Selection is everything, and Pitti Uomo represents an excellent opportunity to research the world of menswear. The streetwear trend is still going strong in the US, and I was interested in both clothing and accessories proposals. During my visit, I found everything was clear, easy to find, and I always felt safe.
, menswear buyer of THE WEBSTER (USA)
I'm really happy I came. In 2021, we grew a lot. People want to dress well and buy clothes that make them feel special again despite the current situation. Competition is high, and Pitti Uomo is an excellent opportunity to research and scout new brands. I was interested in both clothing and accessories collections, and I can say that I found proposals for both sectors. Among our strengths, we certainly count customer service: we try to create a real in-store experience, and being updated on the new trends is a fundamental part of this process.
, owner of THE OPTIMIST (USA)
This year will be the 10th anniversary of Level Shoes, and we certainly couldn't miss Pitti Uomo! It was essential to send the message that we are here, present, and the world of fashion must not stop, obviously in full respect of the safety measures. We add at least 25 or 30 new proposals in our stores every year: the brand partnership and customer education are part of our DNA. This is why the fair is a necessary appointment: it represents the first official release and is essential for consolidating the collection and scouting the next one. The current trend is very positive, 2021 was a season of great growth, and there is a desire to find new things.
, head of buying of LEVEL SHOES (Emirati Arabi)
Pitti Uomo is the most beautiful and authentic fair there is. Despite the smaller size due to the current situation, I saw a beautiful edition, very focused, with more industry professionals. I took in a lot of positivity: those who chose to be here are optimistic and sent a good message. Among the most exciting areas, I would count Futuro Maschile on the Top Floor of the Central Pavillion and Dynamic Attitude, with many proposals with a fresh and contemporary mood. And I always felt safe, thanks to the attention paid by the fair to comply with anti-Covid regulations.
, head of buying of OLUXURY (Italia)
Call it the Glastonbury of Menswear. Pitti Uomo is a twice-yearly three-day festival of masculine dress and accessories covering everything from formal tailoring to streetwear and beyond
Long deemed as a great resource for high-quality men’s fashion, Pitti Uomo has been adapting to the ever-evolving category, striking a balance between classic formalwear and more avant-garde brands, either for their sustainable credentials or contemporary positioning
Like every season, the most important men's fashion show on the planet welcomes fashion enthusiasts from all over the world. For the autumn-winter 2022-2023 season, the personalities met in the streets of Florence.
Inside the Fortezza da Basso, a host of brands pushed on despite the Omicron variant. Pitti Uomo 101 covered evolutions in tailoring and formalwear - particularly poignant today in the wake of millions of men working from home.
Pitti Uomo restarts, and fashion rethinks itself. What does fashion want to be today? Perhaps a glimpse of this can be found in the three macro areas into which Pitti articulates men's fashion.
Pitti Uomo remains the most important and authoritative - if not the biggest - men's clothing trade show, which attracts buyers, companies, agents, and manufacturers as well as journalists, intellectuals, and artists from all over the world.
The 101st edition of Pitti Uomo should be seen as a fresh start. After the symbolic number of 100, this ideally opens another cycle that looks to the roots to reinvent itself.
The Fortezza da Basso looked undoubtedly different from the days when you walked crammed in the crowd and bounced from one side to the other to meet designers, entrepreneurs, testimonials, and celebrities who gladly lent themselves to the sea of people. But in that somewhat unreal calmness, a little miracle took place: attention returned to the product, the real reason people should arrive in the city.
Pitti closes beyond expectations, in an ode to Italian sartorial excellence.